First of all what is a Keyword? Keywords or more correctly keyphrases are what we type into a search engine when we are searching for products, services, and answers.
Calling this a Keyword is misleading because you keyword for a page will almost always be a phrase or a few words that accurately describe what people want to find on your page. Here are some basic rules when choosing keywords.
Basic Rules to follow
Don’t use a single word as a keyword –
People don’t usually search for 1 word, it’s not specific enough and the chances of ranking for a single word “keyword” are very low because the competition will be very high.
Choose keywords people are actually searching for –
If you rank number 1 in Google for a keyword that no one is searching for it brings you no traffic, so it is effectively a waste or time. Make sure the keyword is actually being searched for so it can actually bring you relevant traffic. It is easy for unethical SEO consultants and companies to guarantee you number 1 rankings for obscure keywords, don’t be fooled.
Don’t use your brand name as a keyword –
Your company name will naturally be associated with other relevant search terms or keywords so don’t waste time and money focusing on this.
Make realistic goals –
Make sure you choose keywords that you have a realistic chance of ranking for. Don’t bother competing for high-competition general keywords because unless you have a very high SEO budget you are likely to be disappointed. instead focus your energy on keywords that you can rank for.
Avoid using Jargon or industry Buzz Words –
This is a problem we often face as a design agency, because words that seem normal to us are often unheard of to a client who is just looking for a new website. If your customers don’t know these words they won’t search for them. You need to find out how to choose keywords your customers would actually use to describe your products and services, do some research and base your keywords these findings.
How to choose keywords
When choosing what content to write for your page or blog post you should already have considered which keywords to use and then tailor your content to match those keywords or keyphrases. This doesn’t mean you should be writing content that’s not relevant to your website just to get visitors, it means you should be considering your choice of keywords as the foundation of your marketing strategy.
To know how to choose keywords for your website you will need to start thinking like the person who will be searching. Your target audience!
Even after your content has been written and published your chosen keywords should then be analysed, re-evaluated and if necessary changed from time to time to make sure you are getting the the best results from each of your pages.
How to choose keywords using the Google Adwords Keyword Tool
Google Adwords is a platform designed to allow you to pay for advertising on Google’s network, but it also contains a useful tool to help you find popular search terms – this is the Google adwords keyword tool. You will need to sign up for a free adwords account to get full access to this tool.
Once you are signed up you can search for keywords you think will be popular and google will tell you how many people are searching for that particular keyword, they will also offer you a list of related search terms which can help give you lots of keyword ideas. You can also filter by location which can be useful if your are targeting local users on your website.
How to choose keywords using Google Trends for Search
Google trends is another useful tool to help you choose keywords, you can enter up to 5 Search terms and see how popular they are and
If you want to learn how to use Google trends you can watch this 13min webinar by google that will teach you everything you need to know. This Video was created when google trends was called google insights, but they are one and the same tool.
How to choose keywords using Google Analytics
Another way to find potential keywords is to identify phrases that are already generating organic traffic to your website, Google analytics lets you run a report called ” organic Search traffic” that will allow you to see what organic traffic your site is currently receiving.
The keywords driving organic traffic can be seen in Google Analytics using the Organic Search Traffic report. This can be found in the reporting section of Google analytics in the left sidebar. Go to – Traffic Sources> Sources> Search> Organic.
Hopefully this has helped give you an introduction about how to choose keywords for your website, please share your own thoughts and tips in the comments below.